Every summer, concept kit designers on X, Instagram and Reddit out-design the actual manufacturers — "what Barcelona's away kit should have been" posts routinely pull thousands of likes. You don't need Photoshop to join in.
What is a concept kit?
A concept kit is an unofficial kit design for a real club — your take on next season's home shirt, a fantasy third kit, or a "what if" (what if Arsenal went dark navy? what if Madrid brought back purple?). The best concepts respect the club's identity while doing one bold new thing.
Two ways to build one in My Jersey
1. Start from the real kit
My Jersey includes current-season kits for clubs like Barcelona, Real Madrid, Arsenal, Liverpool, PSG and Bayern. Apply one, then make it yours — swap the collar, recolour the trim, layer a new pattern over the base, change the sponsor treatment. Starting from the real thing keeps your concept grounded in the club's identity.
2. Build from a blank shirt
For a full reimagining, start blank: set the club's colours, pick an unexpected pattern (tonal hoops? a sash they've never worn?), add the badge and a brand mark, and finish with a name and number. The kit design ideas guide has colour and pattern pairings to steal.
Sharing your concept
- Export front and back — concept posts with both views read as more professional.
- Post the story, not just the shirt. "Inspired by the 2005 away kit" gives people something to talk about.
- Make a home/away/third set. Trilogy posts consistently outperform single kits.
Make your first concept kit
Real club kits to remix, 60+ patterns, badges and brands — free on iOS and Android.