1. Who we are
My Jersey ("My Jersey", "the app", "we", "us") is a football kit design app published by Tapmax Apps. This policy explains what happens to information when you use the app or this website.
If you have a question about anything here, or want to exercise any of the rights in section 11, email hello@tapmaxapps.com.
2. What we don't collect
It's worth being clear about this first, because it covers most of what people worry about:
- No account, no sign-in. The app has no registration, so we hold no username, password, email address or profile.
- Your designs stay on your device. Saved kits, badges, colours and layer settings are written to local storage on your phone. They are not uploaded to us and we cannot see them.
- No contacts, microphone, location or health data. The app doesn't ask for these and doesn't use them.
- We don't sell your data. Not to anyone, for any purpose.
Because your designs live only on your device, uninstalling the app deletes them. There is no backup on our side to restore from.
3. Information collected when you use the app
Usage analytics
We use Google Firebase Analytics to understand how the app is used — which features people reach for, and where they get stuck. This is tied to a randomly generated app instance identifier, not to your identity. It typically includes:
- Device model, operating system version, language and approximate country
- App version and session information (when the app was opened, how long for)
- In-app actions, such as saving a design, unlocking an item, or selecting a favourite team
Where you pick a favourite team, that choice is recorded as a preference so we can see which clubs are popular. It isn't linked to a named person.
Crash reports
We use Firebase Crashlytics to find and fix crashes. If the app fails, it sends a diagnostic report containing the technical error, the device model and OS version, and the state of the app at the time. These reports are sent from published (release) builds of the app.
Advertising
My Jersey is free and is funded by ads, served by Google AdMob. To do that, Google may process your device's advertising identifier, IP address, and how you interact with an ad. Depending on your consent choices (section 4), ads are either personalised — selected using that identifier — or non-personalised, which still requires basic data to serve and measure the ad but does not build an advertising profile.
Some content in the app can be unlocked by watching a rewarded ad. Choosing to watch one is optional.
Remote configuration and content
The app uses Firebase Remote Config to update settings and to point at up-to-date catalogues of kits, patterns, textures, brands and sponsors. Artwork is then downloaded from our content delivery network, Bunny.net. As with any request over the internet, the servers involved receive your IP address in order to send the files back.
Reviews and updates
The app may show the operating system's own "rate this app" prompt, and may check whether a newer version is available. Any review you write goes to Apple or Google, not to us, and is governed by their policies.
4. Photos and images
Two separate permissions are involved, and both are asked for only at the moment you use the feature:
- Choosing an image. If you add your own image to a design, the app reads the single file you select. It is used to render your kit on your device and is not uploaded to us.
- Saving an image. When you export a design, the app writes the finished PNG to your device's photo library so you can keep or share it.
If you share a design using your device's share sheet, where it goes is entirely your choice and is handled by the app you send it to.
5. Your consent choices
You are in control of how your data is used for advertising:
- On iOS, the system App Tracking Transparency prompt asks whether the app may track you across other companies' apps and websites. If you decline, no advertising identifier is used for personalised ads. You can change this at any time in Settings › Privacy & Security › Tracking, or in Settings › My Jersey.
- In the EEA and UK, Google's consent form appears before personalised ads are enabled, and records whatever choice you make.
- On Android, you can reset or delete your advertising ID in Settings › Google › Ads.
Declining personalised ads does not restrict any feature of the app — you'll simply see less relevant ads.
6. Legal bases for processing
If you are in the UK or the European Economic Area, we rely on the following legal bases under the UK GDPR and EU GDPR:
- Consent — for personalised advertising, and for the use of advertising identifiers.
- Legitimate interests — for anonymous usage analytics and crash diagnostics, so the app can be kept working and improved. We consider this proportionate because the data is not linked to your identity.
- Performance of a contract — to deliver the app's functionality to you under our Terms of Use.
7. Who your data is shared with
We do not sell or rent data. It is shared only with the service providers that make the app work:
- Google (Firebase Analytics, Crashlytics, Remote Config, AdMob) — see the Google Privacy Policy and how Google uses data from partner apps.
- Bunny.net — content delivery for app artwork. See the Bunny.net Privacy Policy.
- Apple and Google — as the app stores that distribute the app and handle any purchases or reviews.
We may also disclose information if we are legally required to do so.
8. International transfers
The providers above operate globally, so data may be processed outside the UK or EEA, including in the United States. Where that happens, those transfers rely on the safeguards those providers put in place, such as the European Commission's standard contractual clauses.
9. How long data is kept
Designs and settings remain on your device until you delete them or uninstall the app. Analytics and crash data are retained by Google according to the retention periods set for our Firebase project, after which they are deleted or aggregated. Advertising data is governed by Google's own retention policies.
10. Security
Because there are no accounts and no design uploads, there is no personal profile of yours on our servers to breach. Data in transit between the app and the services above is encrypted using HTTPS. No method of transmission over the internet is completely secure, but the amount of information involved here is deliberately small.
11. Your rights
Depending on where you live, you may have the right to access, correct, delete, or receive a copy of your personal data, to object to or restrict processing, and to withdraw consent at any time.
In practice, the most direct controls are the ones in section 5, plus deleting the app to remove your designs. If you want to make a formal request, email hello@tapmaxapps.com. Because we hold no account details, we may need information such as your device advertising ID to identify the relevant records — and in some cases we may not be able to link any data to you at all, which is a consequence of collecting so little.
If you are in the UK you may complain to the Information Commissioner's Office; in the EEA, to your local data protection authority.
California residents. We do not sell or share personal information as those terms are defined under the CCPA/CPRA, and we do not knowingly process sensitive personal information. You may exercise your rights using the contact address above.
12. Children
My Jersey is a general-audience app and is not directed at children under 13. We do not knowingly collect personal information from children. If you believe a child has provided personal information to us, contact hello@tapmaxapps.com and we will delete what we can identify.
13. Changes to this policy
If this policy changes, the updated version will be posted on this page with a new "last updated" date. Significant changes affecting how your data is used will be highlighted in the app where practical.
14. Contact
Questions, requests or complaints: hello@tapmaxapps.com.